Tishauna Carrells Functionality of The Website


Attn: David Gross

Re: Functionality of the Website


  • The website should have built-in tools for creating and presentation the following using the “Shine On” theme template on WordPress:  
  • A. Pages
  • About- A page where they can read a small biography about me and my website
  • Contact- A page where they can fill out a contact form to get in contact with me

  B. Blog

  • There should be a section in the top bar menu, where they can click and choose which content they want to see from a drop down menu. Here are the categories it should link to :
  • Eat- Viewers can read about the foods I’ve tried
  • Travel- Viewers can see my blog post relating to travel
  • D.I.Y- Viewers can read my, “Do It Yourself” post
  • Also a Blog menu should be an option in the top bar menu, where it will link to all my blog post.
  • Click header to lead to home page which links to all the blog post
  • C. Tools For Owner
  • See traffic and engagement statistics using Jetpack, should be able to see which blog post receive the most and least traffic, what links users clicked on, how many subscribed to my email and how many comments
  • Backup/restore/ Import system if I want to transfer to a different blog site or save current content
  • Protect from Spam (Akismet and Sucuri Security)
  • Website security (Bullet Proof Security)
  • Site building tools (Jet Pack)
  • Be able to receive comments, reply, and view their website (if authorized)
  • D. Press/Media services
  • Will be suggested to contact me through another email
  • E. A “Responsive Layout” that should resize and adjust to any device viewers may use, minor adjusts are okay .
  • F. Social media
  • Twitter and Instagram icons in top menu should link to accounts
  • Live Twitter feed on the side of the website
  • G. Updates:
  • A subscription box on the side of the website to get email updates
  • II. The website should allow viewers to accomplish the following actions:
  1. Comment on my blog post
  2. Be able to “search” with a search box located on the side of the blog
  3. Have an option to follow me on Twitter and  Instagram in the top bar menu
  4. Subscribe through via email for blog updates with subscription box
  5. Choose blog category from drop down menu
  6. Click “Read more” from page break



Tishauna Carrells’ Plan


  •  Brainstorming
  • Pitch Letter
  • Contract

[ Finish by January 16]



  • Schedule
  • Budget
  • Deadline

[Finish by Jan 31st, 2017]


  • Get domain name
  • Get server
  • Install word press
  • Set up basics
  • Plugins
  • Appearance
  • Customized theme
  • Media/ Graphics/Photos
  • Categories/Tags, etc
  • Post
  • Pages

[Finish by Feb 2017]



  • Quality Control
  • Changes
  • Approval

[ Finish by March 2017]


  • Sharing passwords and documentation
  • Finalized March 16, 2017 by 2pm


Tishauna Carrells’ Contract




between Tishauna Carrell (hereafter, DEVELOPER)


David Gross (hereafter, CLIENT)


This document constitutes the contract between the above-mentioned parties.

Project Description

The project is to create a website for David Gross Communication 3224 in order help promote Eat.Travel.DIY to gain a following in efforts of becoming a freelance blogger. The project includes making an east to navigate, well-structured, minimal color and easy to navigate layout.

The website will be based on an existing WordPress theme to reduce costs and improve stability. The website will include the following sections:

  1. Section
  2. Eat <Dropdown menu>
  3. Travel<Dropdown menu>
  4. Diy<Dropdown menu>
  5. About
  6. Contact
  7. Blog

Stages of the Project

The project will be complete in three stages.

  1. Structure and Functional Design

a. Functionality of the website

b. Structure and content categories of website content

c. WordPress theme which will be adaption of the WordPress theme

2. Graphic Design  (visual design and adaption of the WordPress theme)

3. Production (Creation of pages with real content, including creation of graphic elements, videos, etc.)

Materials Supplied

CLIENT agrees to provide, as required:

  • necessary artwork in a usable format (e.g. with transparency), photography, blog post written content and social media links.
  • approved text for the website
  • Props for photography
  • Color scheme for blog lay out
  • Any supplies needed for blog post
  • About page information
  • Contact page information


DEVELOPER  will provide basic training to CLIENT on how to edit and maintain the website, as needed.


All work will be finished by March 16, 2017 by 2pm. Changes or delays by David Gross may change this deadline.

Payment Schedule

The entire project as agreed will cost A+

  • CLIENT agrees to give an A+ upon approval of this contract.
  • CLIENT agrees to give feedback on progress upon approval of the “Graphic Design” stage of the project.
  • CLIENT agrees to pay the remaining balance of an A+  within 10 days after acceptance of the final product (“production” stage).

Any additional work not previously agreed upon will be charged to give DEVELOPER  free Caramel Frappuccino’s from Starbucks per hour. Payments are due within 15 days of invoicing. Tishauna Carrell may choose to charge 1.8% per month interest penalty for late payments.


CLIENT has full use rights to all software, graphic design, and writing created be DEVELOPER  for this project. All rights pertaining to software and design purchased for the project will be determined by the terms of those purchases.


CLIENT  may terminate work at any time and agrees to pay for all completed stages, and one-half of the current stage of work if it is in progress. For example, if CLIENT terminates the project during the “graphic design” stage,  CLIENT  will pay for the “structure and functional design” stage and one-half of the “graphic design” stage.


The jurisdiction for disputes about this contract is the Communication Department at Cal State East Bay.


“I have read this agreement and I agree to its terms.”


David Gross                                                       date: 1/7/2017


Tishauna Carrell                                              date: 1/7/2016


Tishauna Carrells’ Pitch Letter

   Tishauna Carrell ~ Tcarrell@horizon.csueastbay.edu


January 7, 2017

Attn: Internet Workshop, David Gross


I look forward to developing an astonishing and interactive layout for your blog, Eat.Travel.DIY.

I understand that you want a lifestyle blog that consist of your daily interest, with sections of  Do It Yourself (D.I.Y), Eat and Travel in the drop down menu, an about page, contact, and a blog page where all your blog post can be listed. In order for readers to not be overwhelmed, the navigation and layout must be well-structured. The overall website should be: simple, minimal color and easy to navigate. In order to keep the top menu minimal, the websites header will be the home page where it will lead readers to all the blog post.

I enjoy the idea of a lifestyle blog and with your target audience is women ranging from ages 13- 30, and with hundreds of bloggers creating similar content,  it’s important for your blog to leave  a good first impression to have readers come back on your site. I understand that you want a search bar on the side so anyone can type in blog topics and an archive that is organized by months.

As a blogger, you want your readers to be able to keep up with you. On the top bar menu there will be a Twitter and Instagram icon they can click on to lead to your sites. A live feed of your Twitter will be on the side of the blog aswell. In order for them to get immediate blog post, there will be a subscription box on the side of the site.


I nominate WordPress as our source for building and maintaining a website. In my experience and for your flexibility, we will have to spent atleast 5 hours a week and will be done March 16 by 2pm  (including graphic designing, planning, custom coding, meetings, revisions, and installation, etc.). I offer to create the website for at a project fee of an A+ by the deadline.  

While I have complex skills in coding and making customized websites, I believe this approach is not suitable for you. Instead, I am providing links of blogs I’ve created using WordPress that is great but also suitable for your convenience.










Tishauna Carrell